MANAGEMENT SKILLS UTILISATION AND BUSINESS GROWTH IN 'SOUTHWEST' NIGERIA
Keywords:
Management Skills, Utilisation, Business Growth, International BreweriesAbstract
AbstractThe study examined the influence of management skills utilisation on business growth in 'Southwest' Nigeria. Three research questions guided the study. A correlational research design was used in this study. Population comprised 6,206 staff from International Breweries PLC in 'Southwest' and 'Southeast' Nigeria. Using purposive sampling, four plants were selected, and a sample of 1,563 staff participated. Questionnaires used comprised: Management Skills Questionnaire (MSQ) with a reliability coefficient of r = .71 and Business Growth Questionnaire (BGQ) with r = .72. Research question 1 was answered using descriptive statistics. Hypotheses 1 and 2 were tested using simple and multiple regression analyses respectively. The findings revealed that creativity skills (3.09 > 2.50), effective planning and execution skills (3.01 > 2.50), leadership skills (3.29 > 2.50), problem solving skills (2.99 > 2.50), innovative-strategic skills (2.97 > 2.50) and effective decision-making skills (2.99 > 2.50) were among the needed management skills for business growth in post-covid-19 era. There was significant influence of management skills utilization on business growth (β = .155, t = 10.28, p <.05).There was composite contribution of the independent variables (management skills) on business growth (R = .334, p < .05). It was recommended that the company should prioritize creative thinking and problem-solving skills among its employees. This can be achieved through regular workshops, brainstorming sessions, and collaborative projects that encourage the free exchange of ideas.
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